R Advertising

Community tag by addingwell

What is R Advertising?

Tag to implement server-side cookie for R Advertising and setup concurrent tracking with server to server (S2S).

R Advertising tag is created by addingwell. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Add merchant Id and custom parameters
  2. Fix: Encode URI Component on all items
  3. Init R Advertising Tag

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