R Advertising

Community tag by addingwell

What is R Advertising?

Tag to implement server-side cookie for R Advertising and setup concurrent tracking with server to server (S2S).

R Advertising tag is created by addingwell. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Add merchant Id and custom parameters
  2. Fix: Encode URI Component on all items
  3. Init R Advertising Tag

More tags and variables supported

Tags

  • Refersion tag by stape-io
  • Raptor Event Tracking tag by RaptorServices
  • SendGrid tag by stape-io
  • Immerss Widget tag by Immerss
  • Tealium Data Enrichment tag by Tealium
  • Didomi CMP tag by didomi
  • Poptin Popups and Forms tag by poptins
  • Facebook Customer Chat tag by facebookarchive
  • CookieConsent.io tag by cookieconsentio
  • Tag Monitor for GA tag by 42DIGITAL

    • Variables

  • Mapp Intelligence Product Array variable by mapp-digital
  • Data Layer Picker variable by gtm-templates-simo-ahava
  • Ecom Items to String or Sum Values variable by gtm-templates-knowit-experience
  • EEC Products -> GA4 Items variable by gtm-templates-simo-ahava
  • GA4 ecommerce to UA EEC variable by AntonBies
  • This Or That variable by mbaersch
  • GA4 - Item List & Promotion Attribution variable by gtm-templates-knowit-experience
  • URL 2.0 variable by gtm-templates-simo-ahava
  • URL Components Parser variable by justia
  • Convert Consent State to Granted/Denied variable by hooannaeis

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