GA4 Purchase Custom Object from Standard Ecommerce DataLayer is supported at MetricsGate (via Google Tag Manager)

GA4 Purchase Custom Object from Standard Ecommerce DataLayer

Community variable by gtm-templates-praba

What is GA4 Purchase Custom Object from Standard Ecommerce DataLayer?

This template variable would convert the classic/standard e-commerce transaction data layer into a Custom Object that can be used in the GA4 event tag to send the purchase event.

GA4 Purchase Custom Object from Standard Ecommerce DataLayer variable is created by gtm-templates-praba. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Initial release.

More tags and variables supported

Variables

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