EEC dataLayer Builder for GA4 is supported at MetricsGate (via Google Tag Manager)

EEC dataLayer Builder for GA4

Community variable by matteo-zambon-gtm

What is EEC dataLayer Builder for GA4?

This original template converts existing Enhanced E-commerce events from the “old” version of Google Analytics (Universal Analytics) to the new Google Analytics 4 E-commerce events

EEC dataLayer Builder for GA4 variable is created by matteo-zambon-gtm. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Added makeInteger parsing for quantities
Fix from item_category_N to item_categoryN
Add Currency on items
Change name and description and documentation link
Initial release.

More tags and variables supported

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