EEC dataLayer Builder for GA4
Community tag by matteo-zambon-gtm
What is EEC dataLayer Builder for GA4?
This original template converts existing Enhanced E-commerce events from the “old” version of Google Analytics (Universal Analytics) to the new Google Analytics 4 E-commerce events
EEC dataLayer Builder for GA4 variable is created by matteo-zambon-gtm. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.
This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.
You can check its version history below:
- Added makeInteger parsing for quantities
- Fix from item_category_N to item_categoryN
- Add Currency on items
- Change name and description and documentation link
- Initial release.