Optimise Universal Tag

Community tag by optimisemediagroup

What is Optimise Universal Tag?

This template adds the Optimise Universal Journey Tag.

Optimise Universal Tag tag is created by optimisemediagroup. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Initial release

More tags and variables supported

Tags

  • Gifty Order Module tag by giftyhq
  • Cookie Information Consent Mode tag by cookie-information
  • Adform Tracking tag by peaksandpies
  • Sovendus Select Product Tracking tag by Sovendus-GmbH
  • OneTrust CMP tag by jmpate
  • CookieScan tag by cookiescan
  • Admitad Tracking tag by AdmitadSDK
  • Facebook Conversions API (CAPI) by Deviate Tracking tag by DeviateLabs
  • Mautic Event tag by leoschuler
  • Snap Pixel tag by Snapchat

    • Variables

  • First Defined Variable variable by christoph88
  • Argoid Data Collector Settings - Shopify variable by Argoid
  • Multiple Inputs RegEx Table variable by justia
  • Array Objects - And Or Validations - Datalayer Driven variable by gtm-templates-AndySN
  • GOBankingRates - Attribution Variable variable by ConsumerTrack
  • String from array of objects variable by gtm-templates-simo-ahava
  • Fetch JSON from API variable by analytics-engineers
  • Nested Properties Object Getter variable by justia
  • Facebook Parameter Generator variable by stape-io
  • GA4 - Ecom Items to String or Sum Values variable by gtm-templates-knowit-experience

    • Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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    About us

    MetricsGate provides an advanced analytics solution designed to prevent the loss of crucial data and simplify compliance with privacy regulations. By implementing our server-side tagging system, customers can enhance the accuracy of their analytics data by 10-25%, ensuring more reliable insights for informed decision-making.​

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