Pinterest API for Conversions Tag

Community tag by pinterest

What is Pinterest API for Conversions Tag?

A server-side Tag to fire events to the Pinterest API for Conversions.

Pinterest API for Conversions Tag tag is created by pinterest. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Add support for content_name, content_category, content_brand and contents.id.
  2. Process view_item and get params from GA4.
  3. Add support for external_id and click_id.
  4. Add support for param opt_out_type.
  5. Ensure the parameters values are sent with the right format.
  6. Add support for getting contents from GA4 items.
  7. Initial release for Pinterest server-side tag template.

More tags and variables supported

Tags

Variables

Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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