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MetricsGate provides a powerful server-side tagging solution, enabling you to gain deeper insights into your audience. Our hosted server-side conversion tracking operates using GTM server containers, smoothly integrating with many analytics services. GA4, Facebook CAPI and all the others are configured in Google Tag Manager, allowing you to use the same setup you currently have — the only change is that analytics data will flow through your own subdomain.
With Universal Analytics already sunset, the emphasis on Google Analytics 4 (GA4) and server-side tagging has grown significantly. As browsers transition towards cookieless tracking and adopt stricter data collection standards, traditional web analytics might overlook essential data.
Server-side conversion tracking, like what MetricsGate offers, acts as a proxy, ensuring that your ad tracking, facebook ad tracking, and ads conversion tracking data are captured comprehensively. By leveraging server to server communication, MetricsGate provides seamless integration with platforms like GA4, Facebook CAPI, and Tiktok analytics.
This first-party data capture method ensures that tracking pixels on the website and GA4 custom events are managed efficiently. With the assistance of Google Tag Manager (GTM), updating and managing tags for tracking becomes straightforward. Even the GTM code itself can be served from your own subdomain.
Integrate your domain and establish a connection with Google Analytics and Google Tag Manager. MetricsGate seamlessly integrates with these platforms, ensuring efficient server-side tracking and ad tracking. Whether you're using multiple GA4 properties, various Tag Manager accounts, or even multiple domains, our platform is equipped to manage it all. Choose from multiple Google accounts for each domain and optimize your analytics data collection.
Set up a dedicated subdomain for the tagging server, which will be fully hosted by MetricsGate. You won't need to manage the hosting — your only responsibility is to point the subdomain (e.g., analytics.yourdomain.com) to us. This subdomain, running the tagging server, functions as a proxy and ensures comprehensive analytics data capture in a 1st-party cookie environment. If configuring the subdomain feels challenging, don't worry — our guided process makes it easy for you.
Relax and let MetricsGate do the work! Our platform auto-configures Google Analytics and Google Tag Manager, initiating server-side conversion tracking processes. In a matter of minutes, your GA4 custom events and other analytics configurations will be up and running. You'll get a notification when everything is in place.
Implement the provided code snippets onto your website. Depending on your existing setup, you might need to update or insert new tracking pixels on the website. With MetricsGate's guidance, your analytics data will flow seamlessly from your site to the tagging server, ensuring comprehensive ads conversion tracking across various platforms.
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