Explore server-side tracking with MetricsGate, where pre-configured components and GTM integration simplify your analytics setup. Learn how our platform makes advanced data collection accessible and compliant.

In this article, we explored the basics of server-side tagging, a method for accurate, efficient, and controlled web analytics, and discussed MetricsGate, a cost-effective platform that automates server-side tracking and seamlessly integrates with various tracking services, offering businesses deeper insights into their online audience's behavior.

Explore the advantages of server-side tracking with MetricsGate. Dive into the distinctions between first and third-party cookies, understand the significance of cookieless tracking, and discover how MetricsGate automates GA4 and GTM configurations for optimal ecommerce insights.