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  • Using server-side tracking on ecommerce sites

    Explore the advantages of server-side tracking with MetricsGate. Dive into the distinctions between first and third-party cookies, understand the significance of cookieless tracking, and discover how MetricsGate automates GA4 and GTM configurations for optimal ecommerce insights.

  • Welcome to MetricsGate

    In this article, we explored the basics of server-side tagging, a method for accurate, efficient, and controlled web analytics, and discussed MetricsGate, a cost-effective platform that automates server-side tracking and seamlessly integrates with various tracking services, offering businesses deeper insights into their online audience’s behavior.