How to Use Server-Side Tracking on Ecommerce Sites with MetricsGate
In the rapidly evolving digital landscape, understanding your audience's behavior is paramount for ecommerce success. One of the most effective ways to achieve this is through server-side tracking. MetricsGate, a leading server-side tracking solution, not only provides deep insights into your audience's behavior but also automates the complexities of tracking configurations, including GA4 and GTM.
What's the Difference Between First and Third-Party Cookies?
First-party cookies are set by the domain you are visiting, ensuring websites recognize you upon return. They play a pivotal role in functionalities like maintaining shopping carts on ecommerce sites. Conversely, third-party cookies, set by domains other than the one you're visiting, are predominantly used for ad tracking and online advertising.
As the digital world gravitates towards cookieless tracking, tools like Google Analytics 4 (GA4) and server-side tracking solutions like MetricsGate become indispensable. With browsers adopting stricter data collection standards, traditional web analytics might miss out on vital data, making server-side conversion tracking essential.
The Benefits of Server-Side Tracking with MetricsGate
- Comprehensive Data Capture: MetricsGate ensures that your ad tracking, facebook ad tracking, and ads conversion tracking data are captured in their entirety. Acting as a CAPI gateway, it integrates flawlessly with platforms like GA4, Facebook Analytics, and TikTok analytics.
- Automated First-Party Data Capture: As third-party cookies wane, first-party data capture gains prominence. MetricsGate ensures that tracking pixels on the website and GA4 custom events are managed efficiently, all while automating the process for enhanced accuracy.
- Seamless Integration with Multiple Providers: MetricsGate's solution integrates effortlessly with various tracking services. Moreover, it automatically configures Google Tag Manager (GTM), simplifying the management of tags for tracking.
- Staying Ahead in the Cookieless Era: MetricsGate positions you at the forefront of the cookieless tracking era, ensuring you're equipped with the tools and insights needed to navigate this new landscape.
- Cost-Efficient Google Server Solutions: As server-side solutions gain traction, understanding Google and Amazon Cloud pricing becomes vital. MetricsGate offers competitive pricing, ensuring optimal value for your investment.
- Enhanced Cross Domain Tracking: MetricsGate's advanced infrastructure ensures users are served from the geographically closest location, optimizing cross domain tracking and guaranteeing seamless analytics data capture.
Dive Deeper with MetricsGate
MetricsGate is not just another tracking solution; it's a comprehensive platform designed for the modern ecommerce business. It understands the challenges faced by brands today, especially with the transition from the old Google Analytics to GA4. MetricsGate recommends brands to tag in parallel, sending the same data to both Google Analytics 4 and other providers. This ensures consistency in reporting and allows brands to focus on understanding the reporting differences without setup discrepancies.
Furthermore, MetricsGate emphasizes the importance of upscaling the team responsible for analyzing the resulting data. As server-side tracking doesn't require expertise in Apple or Google Technology, the focus should be on interpreting the reports produced by tools like Google Analytics.
MetricsGate stands out as a premier server-side tracking solution. By choosing MetricsGate, you're ensuring that your ecommerce site is equipped with the latest in server-side tracking technology. Dive deeper into the world of server-side tracking with MetricsGate and stay ahead of the curve in the cookieless tracking era!