Rakuten

Community tag by addingwell

What is Rakuten?

Tag to implement server-side cookie for Rakuten and setup concurrent tracking with server to server (S2S).

Rakuten tag is created by addingwell. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Allow to send optional Rakuten attributes
  2. URL Encoding per item instead of join
  3. Initial Release

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