Amplitude Analytics

Community tag by amplitude

What is Amplitude Analytics?

The Amplitude Analytics tag reads data in the Event Data object, such as that generated by a GA4 or Universal Analytics Client, and sends it (mapped) to Amplitude servers.

Amplitude Analytics tag is created by amplitude. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Add option to automatically track UTM parameters as user properties.
  2. Fix forEach error related to empty event type map.
  3. Initial release

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Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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