Amazon Advertising Tag

Community tag by amzn

What is Amazon Advertising Tag?

Amazon Advertising Tag template - version 3.3

Amazon Advertising Tag tag is created by amzn. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Fixed bugs in some fields, added unit tests, removed phone support temporarily, added new logo and title to template
  2. Addressed Github issues regarding permissions, tag id check, and homepage, and added logo.
  3. Fix queue processing bug in GTM template along with other optimizations/validations.
  4. bug fix to allow more than 1 event to be fired on page.
  5. Initial release.

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Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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