What is EEC to GA4 categories?
Returns a new items array with the Universal Analytics Enhanced Ecommerce category hierarchy converted to separate category parameters.
EEC to GA4 categories variable is created by analytics-engineers. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.
This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.
You can check its version history below:
- Initial Version