GA4 ecommerce to UA EEC is supported at MetricsGate (via Google Tag Manager)

GA4 ecommerce to UA EEC

Community variable by AntonBies

What is GA4 ecommerce to UA EEC?

This variable turns a GA4 ecommerce datalayer object into Universal Analytics (GA3) enhanced ecommerce format.

GA4 ecommerce to UA EEC variable is created by AntonBies. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Skip item_category keys with falsy value.
Bug fix for when the purchase event contains a product list.
Initial release.

More tags and variables supported

Variables

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