Braze Initialization Tag is supported at MetricsGate (via Google Tag Manager)

Braze Initialization Tag

Community tag by braze-inc

What is Braze Initialization Tag?

Adds the Braze Web SDK to your website

Braze Initialization Tag tag is created by braze-inc. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Added the `appVersionNumber` initialization option
Added a "Re-enable Tracking" option to the Initialization options
Fixed enable/disableSDK method name
Update default version to 4.6
Web SDK 4.0 compatibility
Adds support for SDK authentication and use no-amd version by default
Add disable tracking option
Add no-AMD option to template
1.0.0 Initial Release

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Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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Braze Initialization Tag

What is Braze Initialization Tag?

More tags and variables supported

Tags

Variables

Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!