GA4 Ecommerce

Community tag by cakmakumut

What is GA4 Ecommerce?

This template converts existing enhanced ecommerce events to the new ecommerce events for app + web.

GA4 Ecommerce tag is created by cakmakumut. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. tests added
  2. Changed purchase event parameters. Clear ecommerce.items object. Template name change.
  3. Changed purchase event parameters.
  4. Bug fix
  5. Updated purchase event for app + web property ecommerce reporting
  6. Added product level custom dimensions and custom metrics
  7. Bug fix
  8. Added product level custom dimensions and custom metrics
  9. Bug fix for product click, product detail view, add to cart and remove from cart events
  10. Bug fix for product click, product detail view, add to cart, remove from cart
  11. Initial release.

More tags and variables supported

Tags

  • Zbozi.cz Conversion tag by House-of-Rezac
  • SalesViewer® tag by SalesViewer
  • GTM Monitoring in Google Analytics tag by zjuul
  • Black Crow AI tag by october8ai
  • Umami tag by mbaersch
  • Moesif API Analytics tag by Moesif
  • AdDaptive Intelligence Site Analytics tag by AdDaptive
  • Hero Ecommerce Tracking tag by usehero
  • ChannelAdvisor Sales Tracking tag by channeladvisor
  • Ninetailed tag by ninetailed-inc

    • Variables

  • Property Values from Array of Objects variable by AnastasiiaTymoshenko
  • Trim Query variable by Ayudante
  • GA4 - Ecom Items to String or Sum Values variable by gtm-templates-knowit-experience
  • Four Column Regex variable by jamescottrill
  • Whitelist Values of Variable variable by gtm-templates-anto-hed
  • Piano Analytics - Configuration variable by at-internet
  • GOBankingRates - Attribution Variable variable by ConsumerTrack
  • IP Address Match variable by taneli-salonen1
  • GA - Product Array Builder variable by Mikeulrich75
  • String from array of objects variable by gtm-templates-simo-ahava

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