Facebook Conversions API (CAPI) by Deviate Tracking

Community tag by DeviateLabs

What is Facebook Conversions API (CAPI) by Deviate Tracking?

Facebook Conversion API (CAPI) tracking solution in the form of a serverless simple-to-use Google Tag Manager extension that empowers you to track users on Facebook and get conversion data.

Facebook Conversions API (CAPI) by Deviate Tracking tag is created by DeviateLabs. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. v5.3.5 Fix permissions
  2. v5.3.4 Migrate to jsdelivr cdn.
  3. v5.3.3 Remove potentially sensitive data from default console log.
  4. v5.3.2 Update api key tooltip to reflect new key generation algorithm.
  5. v5.3.1 Fix undefined checkbox bug, improve in-tag instructions.
  6. v5.3.0 Add variable support for the Currency field.
  7. v5.2.0 Multipixel support. Read more at https://deviatetracking.com/2021/08/26/deviate-tracking-v5-2-0-multipixel-support/
  8. v5.1.1 Fix manual event id not working.
  9. v5.1.0 Add IP switch to user data parameters. Minor performance improvements.
  10. v5.0.0 Architectural rewrite for improved performance and numerous bug fixes.
  11. v4.0.0 Consolidates server side and browser side events so you dont need to set an EventID.
  12. updated description to fit in 200 char limit
  13. updated description
  14. v3.4.1
  15. v3.4.0. Fix bug where no events were fired if the user data was left empty.
  16. v3.3
  17. v3.2.0
  18. v3.1.0
  19. fixed 307 errors
  20. Update icon
  21. v3

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    • Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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    MetricsGate provides an advanced analytics solution designed to prevent the loss of crucial data and simplify compliance with privacy regulations. By implementing our server-side tagging system, customers can enhance the accuracy of their analytics data by 10-25%, ensuring more reliable insights for informed decision-making.​

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