Awin Conversion Tag

Community tag by EdinCuturic

What is Awin Conversion Tag?

Awin’s Conversion tag detects when a conversion has taken place and reports the tracking details to Awin’s servers.

Awin Conversion Tag tag is created by EdinCuturic. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Added Override Default Product Properties to allow advertisers to overwritte product properties for Product Level Tracking.
  2. setting the testmode to 1 if url served is https://gtm-msr.appspot.com
  3. encodeUri replaced with encodeUriComponent.
  4. Added zx_products to support mastertag plugin product data. Removed new line from PLT request.
  5. Added customerAcquisition parameter.
  6. Initial release.

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