Facebook Pixel

Community tag by facebookarchive

What is Facebook Pixel?

This is an unofficial Google Tag Manager template for the Facebook Pixel.

Facebook Pixel tag is created by facebookarchive. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Added Event ID to pixel fields for server-side deduplication.
  2. Added External ID to Advanced Matching. It replaces the deprecated User ID.
  3. Update template agent string.
  4. Remove empty array from DPO default if not set.
  5. Add agent string to help monitor template usage.
  6. Do not allow empty table to be sent with Advanced Matching.
  7. Remove deprecated User Properties option.
  8. Add Data Processing Options.
  9. Fix bug with empty Advanced Matching list.
  10. Added unit tests.
  11. Added Enhanced Ecommerce integration.
  12. Added option to disable automatic tracking of History events (pushState, replaceState)
  13. Fixed country in Advanced Matching to use correct key.
  14. REMEMBER TO REVIEW THE TAG IF YOU USED COUNTRY!
  15. Fix bug where object properties were not correctly built.
  16. Fix object properties to merge variable and table.
  17. Update event name selection to allow for variable as well (BREAKING CHANGE).
  18. Update logo
  19. Add support for "consent" command.
  20. Add support for using a variable to populate object properties.
  21. Initial release.

More tags and variables supported

Tags

Variables

Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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