GA Enhanced Ecommerce to GA4 Ecommerce Converter is supported at MetricsGate (via Google Tag Manager)

GA Enhanced Ecommerce to GA4 Ecommerce Converter

Community variable by gtm-templates-knowit-experience

What is GA Enhanced Ecommerce to GA4 Ecommerce Converter?

This Variable creates either GA4 Events or GA4 Ecommerce Object based on the Enhanced Ecommerce Object. You can also map Product Scoped Dimensions & Metrics, and create a Checkout setup.

GA Enhanced Ecommerce to GA4 Ecommerce Converter variable is created by gtm-templates-knowit-experience. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Undefined Items values if they don't exist.
Fix of possibility to trigger an script error in the Template Editor.
Added support for reading Enhanced Ecommerce data from GTM Variable, and adjusted some help text.
Added index to product items.
Update to Item Parameter Mapping. Splitted in different tables for Dimensions & Metrics.
Initial release.

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