GA4 Ecommerce to Enhanced Ecommerce Converter is supported at MetricsGate (via Google Tag Manager)

GA4 Ecommerce to Enhanced Ecommerce Converter

Community variable by gtm-templates-knowit-experience

What is GA4 Ecommerce to Enhanced Ecommerce Converter?

Convert GA4 Ecommerce to Universal Analytics Enhanced Ecommerce. It supports all EEC Actions, and also Product Scoped Dimensions/Metrics.

GA4 Ecommerce to Enhanced Ecommerce Converter variable is created by gtm-templates-knowit-experience. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Fixed affiliation bug
Make item_category toString() for edge cases where category is number
Bug fixes and added currency.
Fix of possibility to trigger an script error in the Template Editor.
Added missing categories to template.
Fixed price bug.
Initial release.

More tags and variables supported

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Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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