GA4 Ecom Items - DLV Version 1 is supported at MetricsGate (via Google Tag Manager)

GA4 Ecom Items - DLV Version 1

Community variable by gtm-templates-knowit-experience

What is GA4 Ecom Items - DLV Version 1?

Returns GA4 Ecommerce Items & Standard Ecommerce Parameters (ex. payment_type) as Data Layer Variable Version 1. This ensures that GTM will only access the most recent Item push into the Data Layer.

GA4 Ecom Items - DLV Version 1 variable is created by gtm-templates-knowit-experience. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Added the possibility to remove empty values from Items (in addition to null values).
Added support for all standard ecommerce parameters, and the possibility to remove null values from Items.
Initial release.

More tags and variables supported

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