GA4 - Item List & Promotion Attribution is supported at MetricsGate (via Google Tag Manager)

GA4 - Item List & Promotion Attribution

Community variable by gtm-templates-knowit-experience

What is GA4 - Item List & Promotion Attribution?

Attribute GA4 Item List, Promotion or Search Term to revenue & ecommerce Events. This Template makes this possible by using ex. Firestore as a "helper". Last & First Click Attribution supported.

GA4 - Item List & Promotion Attribution variable is created by gtm-templates-knowit-experience. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Added support for deleting/resetting attribution after purchase
Timestamp fix
Added functionality and rewrote some code
Initial release.

More tags and variables supported

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