What is Enhanced Ecommerce Object Builder?
Build an Enhanced Ecommerce object when you need to dynamically construct it instead of using the dataLayer.
Enhanced Ecommerce Object Builder variable is created by gtm-templates-simo-ahava. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.
This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.
You can check its version history below:
- Update template metadata.
- Initial release.