What is IP LYTICS?
The IP Lytics Template Provides IP Intelligence and Insights Within the Google Tag Manger Framework.
IP LYTICS tag is created by iplytics-admin. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.
This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.
You can check its version history below:
- new logo and description