LiveRamp - Authenticated Traffic Solution for Publishers
LiveRamp tag is created by LiveRamp. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.
This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.
You can check its version history below:
MetricsGate provides an advanced analytics solution designed to prevent the loss of crucial data and simplify compliance with privacy regulations. By implementing our server-side tagging system, customers can enhance the accuracy of their analytics data by 10-25%, ensuring more reliable insights for informed decision-making.
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