What is Apps Referrer to GA?
This template transform Android referrer apps so that Google Analytics understands it.
Apps Referrer to GA variable is created by luratic. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.
This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.
You can check its version history below:
- Initial release.