The Snap Pixel is a piece of JavaScript code that helps Advertisers measure the cross-device impact of Campaigns. Advertisers will be able to see how many Snapchatters take action on their website(s)
Snapchat tag is created by luratic.
Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.
This tag template is part of an open-source community, with its source code accessible on Github,
and its documentation can also be found online.
You can check its version history below:
