Gauss Tag Configuration

Community tag by makingscience-gausstag

What is Gauss Tag Configuration?

Configures the Gauss Tag supporting AI Value Based Bidding and more.

https://www.makingscience.com/gauss/

Gauss Tag Configuration tag is created by makingscience-gausstag. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Added new filtering properties (filter.trimming, filter.url_include and filter.url_exclude)
  2. Added 7 unit tests to check behavior
  3. increased wait timeouts
  4. more robust GA-clientId capture. extra logging on reject due to iframe
  5. Gauss Tag Script URL is now optional, default is in code.
  6. add support for new user providers - cookie, globalVar.
  7. enhanced ga clientId retrieval using gaGlobal.vid and cookie
  8. add option to disable dataLayer capture in Auto mode
  9. fail gracefully if a duplicate tag id is detected
  10. allow manual events to be sent in automatic mode
  11. includes tabId and instance id in payload
  12. added official hostnames to list of allowed url patterns.
  13. enforces exclusion of gtm and self-triggered events.
  14. introduced field for messageFormat (default v1Compressed).
  15. Fixed typo in excludeRegex.
  16. Initial release.

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