GA4 items to Array Object is supported at MetricsGate (via Google Tag Manager)

GA4 items to Array Object

Community variable by matteo-zambon-gtm

What is GA4 items to Array Object?

This variable converts item parameters to an array object. You can have the full list of items name to use for Tik-Tok Pixel or other pixels. You can do it with id, category, price, quantitiy, etc.

GA4 items to Array Object variable is created by matteo-zambon-gtm. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Initial release

More tags and variables supported

Variables

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