GA4 Items to Facebook Object Converter

Community variable by matteo-zambon-gtm

What is GA4 Items to Facebook Object Converter?

This variable template easily converts GA4 Items structure to the Facebook object structure.

It is useful to track the ecommerce events of the FB Pixel and FB Conversion API through the GA4 Items.

GA4 Items to Facebook Object Converter variable is created by matteo-zambon-gtm. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Change display name from Product Type to Content Type
  2. Initial release

More tags and variables supported

Tags

Variables

Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

Get Started now