GA4 Items to GAds Dynamic Remarketing Converter is supported at MetricsGate (via Google Tag Manager)

GA4 Items to GAds Dynamic Remarketing Converter

Community variable by matteo-zambon-gtm

What is GA4 Items to GAds Dynamic Remarketing Converter?

This variable template easily converts GA4 Items structure to the new GAds Remarketing event data and the old GAds Remarketing parameters (ecomm_xxx)

GA4 Items to GAds Dynamic Remarketing Converter variable is created by matteo-zambon-gtm. Once you set up server side tagging with MetricsGate, you can use this variable with Google Tag Manager to enhance your data analytics.

This variable template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Add overwrite purchase value and order id
Fix purchase event value
If you user Google Analytics Universal, now you can choose variables for items and event
Change help description
Change description and update some fix
Change description and update some fix
Initial release

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