What is Mediasmart Conversion Tracking?
Mediasmart conversion tracking allows tracking conversions on programmatic campaigns that run on mediasmart’s DSP
Mediasmart Conversion Tracking tag is created by mediasmart. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.
This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.
You can check its version history below:
- Minor wording
- Initial Release