Microsoft Clarity - Official

Community tag by microsoft

What is Microsoft Clarity - Official?

Clarity is a user behavior analytics tool, which helps you understand how users are interacting with your website. Supported features include:

Session Recordings

Heatmaps

ML Insights

Microsoft Clarity - Official tag is created by microsoft. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Adding refferer query parameter on loading clarity script from GTM
  2. Updating template name
  3. Initial release.

More tags and variables supported

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Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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