Olo Serve

Community tag by ololabs

What is Olo Serve?

Map Olo Serve global events to dataLayer events to use for ecommerce tracking.

Olo Serve tag is created by ololabs. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Reorder version numbers
  2. Fixes bug with transactions without coupons throwing error.
  3. Adds GA4 support. Fixes UA events with incorrect event names.
  4. Updates transaction template to pass vendorName for affiliation instead of deliveryMode.
  5. Initial release.

More tags and variables supported

Tags

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  • BUY.BOX Core Script Tag tag by buybox
  • Braze tag by snowplow
  • CookieFirst CMP integration (Consent Mode) tag by cookiefirst
  • Amazon Advertising Tag tag by amzn
  • Ecommerce Impressions/Items Chunk Size tag by gtm-templates-knowit-experience
  • CJ Affiliate - Universal Tag tag by cj-support
  • Ribbon tag by ribbontechnologies

    • Variables

  • Data Layer Picker variable by gtm-templates-simo-ahava
  • GA Enhanced Ecommerce to GA4 Ecommerce Converter variable by gtm-templates-knowit-experience
  • CookieScript Consent State variable by Cookie-Script
  • Join Strings variable by luratic
  • GA Standard Ecommerce Products to GA4 Items Array variable by gtm-templates-praba
  • Axeptio authorized vendors variable by LoicLemeu
  • Mapp Intelligence Product Array variable by mapp-digital
  • Formatted Date variable by addingwell
  • cyrb53 Hasher variable by mbaersch
  • Elapsed Time variable by Ayudante

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