Adform Tracking

Community tag by peaksandpies

What is Adform Tracking?

An unofficial template for Adform tracking, allowing more flexibility.

Adform Tracking tag is created by peaksandpies. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Added support for Extended Identifiers
  2. Fixed bug when tracking two Tracking Points on the same page
  3. Added caching
  4. Fixed bug which occured when calling isEmptyObject()
  5. Renamed field to avoid losing data when updating
  6. Fixed bug which occured when using an empty order object
  7. Added terms of service
  8. Added license
  9. Updated description
  10. Added support for using both an object and the table for custom variables
  11. Initial version

More tags and variables supported

Tags

  • Immerss Live tag by Immerss
  • Edmonlytica Browser Tag tag by MarkEdmondson1234
  • Secure Privacy Banner tag by secureprivacy
  • Coveo Analytics tag by coveo
  • Barilliance tag by analytics-debugger
  • Awin Conversion Tag tag by EdinCuturic
  • Snap Pixel tag by Snapchat
  • Bucksense conversion pixel tag by bucksense
  • Homefiniti Analytics tag by oneilinteractive
  • Magellan.AI Attribution Pixel tag by magellan-ai

    • Variables

  • String Splitter variable by Kyle10000
  • Schema.org Structured Data variable by dustinrecko
  • Get Root Domain variable by mbaersch
  • Google Click ID From Legacy Cookie variable by mbaersch
  • Value Range variable by gtm-utility
  • Block Duplicate Transactions variable by gtm-templates-knowit-experience
  • Beautiful Cookie Banner - Consent Status variable by nikelone
  • Facebook Parameter Generator variable by stape-io
  • String from array of objects variable by gtm-templates-simo-ahava
  • Facebook _fbc Generator variable by gtm-templates-simo-ahava

    • Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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