Rakuten Advertising Performance Tag - Global is supported at MetricsGate (via Google Tag Manager)

Rakuten Advertising Performance Tag - Global

Community tag by Rakuten-Advertising-Developers

What is Rakuten Advertising Performance Tag - Global?

Once integrated, the Performance Tag will enable all Rakuten Advertising products you have signed onto. These can include:

•\tAffiliate

•\tDisplay (plus Social)

•\tPaid Search

•\tMulti-Channel Attribution

Rakuten Advertising Performance Tag - Global tag is created by Rakuten-Advertising-Developers. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

Initial release.

More tags and variables supported

Variables

Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

Get Started now