Reddit Pixel

Community tag by reddit

What is Reddit Pixel?

By using the Reddit Conversion Pixel you agree to comply with and to be bound by the Reddit Advertiser Measurement Program Terms

https://www.reddithelp.com/en/categories/advertising/policy-guideline

Reddit Pixel tag is created by reddit. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. This release includes support to pass a unique conversion ID that corresponds to a distinct conversion event. Conversion ID is used for deduplication and prevents the same conversion event from being processed more than once if it is sent multiple times.
  2. This release corrects the help-text link for your account ID.
  3. This release includes support for product-level metadata.
  4. This release includes support for ad accounts with a new ID format.
  5. This release includes the ability to pass event metadata for revenue-related events (currency, value, item count, transaction ID). It also allows for custom event types with a free-form name.
  6. This release includes the ability to pass advanced matching parameters such as email addresses, MAIDs, or advertiser-assigned identifiers.
  7. If you want to opt out of using first party cookies, you can deselect the box and that will prevent first party cookies from being leveraged. Please note that by using third-party cookies only, your conversion measurement will be limited on our mobile app, Safari, and Firefox browsers.
  8. Update name to Reddit Pixel.
  9. Initial release.

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