Rokt Tag Integration

Community tag by ROKT

What is Rokt Tag Integration?

We help you generate additional profit by serving third-party offers from well-known advertisers to your customers after they’ve made a purchase and attributing conversions from Rokt Ads.

Rokt Tag Integration tag is created by ROKT. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Add Event Listeners attribute to More Integration Options
  2. Add Country attribute field back in
  3. Add Country attribute field
  4. Add Payments Marketplace-specific attributes (i.e. cartItems, siteCountry, siteLanguage).
  5. Add support for cookies opt-out (i.e. noFunctional, noTargeting).
  6. Add advanced option to use pageIdentifier
  7. Add advanced option to hash raw email attribute
  8. Add support for multiple placements call
  9. Remove support for MD5-hashed email attribute
  10. Initial release.

More tags and variables supported

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Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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