Snap ConversionAPI ServerSide

Community tag by Snapchat

What is Snap ConversionAPI ServerSide?

The server-side tag template to send event from your tagging server to Snap Conversion API.

Snap ConversionAPI ServerSide tag is created by Snapchat. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Add data_use parameter
  2. Rename brand_ids to brands
  3. Add UUID-c1 and clickId support
  4. Add more GA4 event mapping support to template
  5. Support auto loading conversion api parameters from JSON eventData Support passing plain text phone_number and hashing it before sending to Conversion API
  6. initial release

More tags and variables supported

Tags

  • IP LYTICS tag by iplytics-admin
  • Blue Green Analytics tag by bluegreenbrands
  • ImpactHero Conversion Tag tag by semrush
  • Adyoulike tag by luratic
  • Adsmurai Facebook, TikTok, Pinterest, Snapchat Pixel & Conversions API (CAPI) tag by Adsmurai-Google-Tag-Manager-Templates
  • Barilliance tag by analytics-debugger
  • Termly Consent Management Platform tag by termly
  • TrackJS Agent tag by alexminza
  • Concise Media Conversion Tag tag by ConciseMedia
  • Connects tag by connects-tech

    • Variables

  • Four Column Regex variable by jamescottrill
  • Four Column Lookup variable by jamescottrill
  • Split String variable by gtm-templates-knowit-experience
  • AT Internet Settings by 55 variable by at-internet
  • SEO monitoring title tag variable by demirj
  • GA4 Ecommerce to Enhanced Ecommerce Converter variable by gtm-templates-knowit-experience
  • Data Layer Picker variable by gtm-templates-simo-ahava
  • Hero Product Mapper variable by usehero
  • Get value from Object array and join as string variable by christoph88
  • LiveRamp Privacy Manager Consent State variable by LiveRamp

    • Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

    Get Started now
    About us

    MetricsGate provides an advanced analytics solution designed to prevent the loss of crucial data and simplify compliance with privacy regulations. By implementing our server-side tagging system, customers can enhance the accuracy of their analytics data by 10-25%, ensuring more reliable insights for informed decision-making.​

    Links
    Our LinkedIn PageInformation for AgenciesPrivacy PolicyTerms & Conditions
    Articles
    Get in touch

    Use our contact form or reach out to us by email on hello@metricsgate.com

    Copyright © MetricsGate by 4 DROPS
    Google, Google Analytics and Google Tag Manager are registered trademarks of Google LLC

    Design by Studio Corvus