Snap Pixel

Community tag by Snapchat

What is Snap Pixel?

The Snap Pixel helps advertisers measure the cross-device impact of campaigns. Advertisers will be able to see how many Snapchatters take action on their website(s).

Snap Pixel tag is created by Snapchat. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Simplify sandboxed js and use GTM sendPixel when available
  2. Add more event types, allow macros in event type selection
  3. Initial Snap Pixel template release

More tags and variables supported

Tags

  • Stylight Sales Confirmation tag by stylight
  • Pushnews tag by luratic
  • Connects tag by connects-tech
  • Intercom API Connector (Unofficial) tag by Bind-Media
  • DataReporter WebCare CMP tag by datareporter-gmbh
  • Coveo Analytics tag by coveo
  • Immerss Tracking Order tag by Immerss
  • Hash Tag (sha256) tag by nerolation
  • Affiliate Conversion tag by stape-io
  • Reddit Pixel tag by reddit

    • Variables

  • Encode/decode URI variable by analytics-engineers
  • Set Atribuition Params Persistent Cookie (by Metricaz) variable by Metricaz
  • Axeptio authorized vendors variable by LoicLemeu
  • Document Character Set variable by luratic
  • Unique ID Generator variable by demirj
  • IP Address Match variable by taneli-salonen1
  • RegEx Table variable by albert-heijn-technology
  • Matomo Tag Settings variable by trackify-info
  • IP Geolocation API variable by gtm-templates-simo-ahava
  • CookieConsent.io Consent State variable by cookieconsentio

    • Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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    About us

    MetricsGate provides an advanced analytics solution designed to prevent the loss of crucial data and simplify compliance with privacy regulations. By implementing our server-side tagging system, customers can enhance the accuracy of their analytics data by 10-25%, ensuring more reliable insights for informed decision-making.​

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