Snowplow Analytics

Community tag by snowplow

What is Snowplow Analytics?

Load, configure, and deploy the Snowplow Analytics JavaScript tracker library. It supports the full functionality of the JavaScript SDK.

Snowplow Analytics tag is created by snowplow. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Fix addEnhancedEcommerceProductContext setting product list to null.
  2. Fix addEnhancedEcommerceImpressionContext picking up the wrong positional arguments.
  3. Fix Enhanced Ecommerce option when using Data Layer.
  4. Update unit tests.
  5. Update injectScript permissions to have AWS S3 Cloudfront and GCP Storage by default.
  6. Update tests, help text.
  7. Initial release

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Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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