Braze

Community tag by snowplow

What is Braze?

Tag that sends events to Braze from Snowplow, GAv4 or other clients. Works best with the Snowplow Client.

Braze tag is created by snowplow. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Fix version free entity matching (#21)
  2. Allow adding self describing event data to root level of Braze event (#18)
  3. Make function descriptions consistent with JSDoc (#19)
  4. Switch to using createRegex (#17)
  5. Update copyright to 2023 (#14)
  6. Fix value check when populating properties (#13)
  7. Add GitHub Actions (#11)
  8. Allow event name overrides (#10)
  9. Switch to snowplow.io domain (#7)
  10. Allow using alias object as user identifier (#3)
  11. Add option to include or exclude an entity (#5)
  12. Standardize logs (#4)
  13. Reduce duplication in tests (#6)
  14. Initial Version

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