HTTP Request

Community tag by snowplow

What is HTTP Request?

A Google Tag Manager Server-side Tag template for sending events to any JSON HTTP endpoint. Works best with the Snowplow Client.

HTTP Request tag is created by snowplow. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Switch to using createRegex (#21)
  2. Fix version free entity matching (#17)
  3. Make function descriptions consistent with JSDoc (#20)
  4. Fix Readme links (#19)
  5. Update copyright to 2023 (#18)
  7. Support alternative separator to dot notation (#2)
  8. Add option for basic post-processing of payload values (#16)
  9. Fix x-sp-self_describing_event parsing (#13)
  10. Add GitHub Actions (#12)
  11. Fix inArray wrapping with includeAll option (#11)
  13. Add option to include or exclude an entity (#9)
  14. Fix x-sp-contexts being included as an entity (#8)
  15. Standardize logs (#5)
  16. Switch to snowplow.io domain (#3)
  17. Extend copyright to 2022 (#4)
  18. Reduce duplication in tests (#7)
  19. Run template through prettier (#6)
  21. Initial Version

More tags and variables supported

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    • Variables

  • Base64 variable by mbaersch
  • Traffic Type Classifier variable by qbe-digital-analytics
  • GA4 - Ecom Items to String or Sum Values variable by gtm-templates-knowit-experience
  • Is new visitor variable by GrowthSavvy
  • gaCID Generator variable by TD-turingdigital
  • Extract From JSON variable by mbaersch
  • Encode to Base64 variable by luratic
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  • Root Domain variable by analytics-debugger
  • Array to string, sum or array variable by Adsmurai-Google-Tag-Manager-Templates

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