Awin

Community tag by stape-io

What is Awin?

Awin server to server conversion tracking

Awin tag is created by stape-io. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Added support for custom deduplication param.
  2. Allow empty custom parameters.
  3. Support for custom event names.
  4. Fix custom parameters.
  5. Added product level tracking.
  6. Add HttpOnly cookies option.
  7. Initial release.

More tags and variables supported

Tags

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  • Convious Script tag by Convious
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  • Leadinfo tag by LeadinfoHQ
  • Adtraction Conversion tag by marbjeadtr
  • Postajob Conversion tag by postajob
  • Complianz.io - The Privacy Suite for WordPress tag by Really-Simple-Plugins
  • Squeezely CDP tag by analytics-engineers
  • Visitor Intelligence tag by DnB-Andrew
  • intent.ly tag by smarterclick

    • Variables

  • Extract URL Component variable by episodicza
  • Beautiful Cookie Banner - Consent Status variable by nikelone
  • URL 2.0 variable by gtm-templates-simo-ahava
  • Traffic Type Classifier variable by qbe-digital-analytics
  • Property Values from Array of Objects variable by AnastasiiaTymoshenko
  • Array to string, sum or array variable by Adsmurai-Google-Tag-Manager-Templates
  • GA4 Ecommerce to Enhanced Ecommerce Converter variable by gtm-templates-knowit-experience
  • Phone/Mobile Normalizer & SHA256 Hasher variable by Daam-Al-Arabia
  • URL Components Parser variable by justia
  • Array Map variable by Sogody

    • Join early adopters globally and leverage server-side tagging, GA4 custom events, and cookieless tracking to gain deeper insights and enhanced analytics data about your visitors!

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