Channel Flow

Community tag by stape-io

What is Channel Flow?

Stores customer journey across multiple channels inside cookies and gives the ability to easily access first/last channel source.

Channel Flow tag is created by stape-io. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Add option to ignore referrer in journey.
  2. Add ability to store UTM parameters.
  3. Fix issue with google organic parsing. Add tests.
  4. Initial release.

More tags and variables supported

Tags

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    • Variables

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  • Extract From JSON variable by mbaersch
  • VWO Data Points variable by jasonsanderson
  • If Else If - Advanced Lookup Table variable by sublimetrix

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