Facebook Conversion API

Community tag by stape-io

What is Facebook Conversion API?

Tag that send the event data from the Universal Analytics/GA4/Data client to Facebook Conversion API.

Facebook Conversion API tag is created by stape-io. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Version update, Business messenger support
  2. Add EventEnhancement option
  3. Fix issue with integer value
  4. Add App Support
  5. Add ability to use OptimisticScenario
  6. Api version update to 16.0
  7. Fix for hasData function
  8. Fix custom data empty value
  9. Compatibility with gtm4wp Product ID prefix
  10. Fix template parse errors
  11. Fix Data Tag address object
  12. Fix for user_data.address and custom_data.contents
  13. Update IP parsing
  14. Update api version
  15. Update phone, city, email parsing
  16. Update to API v14
  17. Update cookies lifetime. Fix issue with integer phone number parsing
  18. Update _fbc generation logic
  19. Add undefined data type check
  20. Update HttpOnly cookie option
  21. Add HttpOnly cookies option
  22. Update graph api version
  23. Fix sub domain index obtaining
  24. Update fbp generation
  25. Add option for generating _fbp cookie
  26. Fix fbclid rewrite issue.
  27. Update Logs handling.
  28. Fix purchase with 0 value issue.
  29. Update parsing of EE events.
  30. Add decoding fbclid parameter.
  31. Removed request timeout and added support of array user data variables.
  32. Update Graph API version to 12.
  33. Add gtm-msr check.
  34. Cookies from event data.
  35. Move to Stape.
  36. Added logging test_event_code in console.
  37. Added empty data check.
  38. Updated FB api version.
  39. Fix bug with fbp cookie.
  40. Initial release.

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