Snapchat Conversion API

Community tag by stape-io

What is Snapchat Conversion API?

Tag that send the event data from the Universal Analytics/GA4/Data client to Snapchat Conversion API.

Snapchat Conversion API tag is created by stape-io. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Added click_id param.
  2. Add GTM MSR check.
  3. Add ability to use OptimisticScenario
  4. Add App support
  5. Added validate request control
  6. Add search_term parsing.
  7. Add SCID generation.
  8. Update auth flow.
  9. Hide Auth info from logs.
  10. Custom data update fix.
  11. Update tag layout.
  12. Initial release.

More tags and variables supported

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    • Variables

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  • Array to string, sum or array variable by Adsmurai-Google-Tag-Manager-Templates
  • URL Builder variable by stape-io
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  • Formatted Date variable by addingwell
  • Matomo Tag Settings variable by trackify-info
  • Snowplow v3 Settings variable by snowplow

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