E-Commerce Taboola pixel

Community tag by taboola

What is E-Commerce Taboola pixel?

Taboola's e-Commerce pixel template enables you to configure e-Commerce related events such as purchase, add to cart & product view events as part of the Taboola pixel.

E-Commerce Taboola pixel tag is created by taboola. Once you set up server side tagging with MetricsGate, you can use this tag with Google Tag Manager to enhance your data analytics.

This tag template is part of an open-source community, with its source code accessible on Github, and its documentation can also be found online.

You can check its version history below:

  1. Added taboola base pixel - page_view event and added customer_type as an optional field in purchase event
  2. Added taboola base pixel - page_view event + Added customer_type as an optional field in purchase event
  3. Add validation for Enhanced ecommerce data layer
  4. Fix Enhanced pixel
  5. Add tooltip for Enhanced ecommerce checkbox
  6. Add support for Enhanced ecommerce data layer
  7. Making product ids optional for category view events
  8. Added campaign ids field
  9. Change display name
  10. Initial release

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